DROP 001  //  008 PIECES

SORRY
I'M
LATE.

Drop 001 — eight pieces. Ends 9/1

bxtchfit
Campaign
PRETTY GIRLS DON'T ARGUE THEY REPLACE. SORRY I'M LATE / I WAS BUSY BEING HOT. NOT AN ATTITUDE / A STANDARD. LA NIGHTS DON'T SLEEP. TEXT ME WHEN YOU'RE OVER IT. PRETTY GIRLS DON'T ARGUE THEY REPLACE. SORRY I'M LATE / I WAS BUSY BEING HOT. NOT AN ATTITUDE / A STANDARD. LA NIGHTS DON'T SLEEP. TEXT ME WHEN YOU'RE OVER IT.

WE DON'T ARGUE. WE GET DRESSED.

BXTCHFIT is for the girl who already knows. Knows she's late. Knows she looks better than the group chat wanted her to. Knows the tee she picked at 8pm decides whose night it is by midnight. We make one thing: slogan wear that says what she was going to say anyway. Fitted. Loud. Black, white, and one shade of lipgloss.

— You know who, xo
DRY Say the mean thing sweetly. Never explain the joke.
SPECIFIC '2am' beats 'late'. Details are the whole flex.
INTIMATE Speak to one girl. Never to a demographic.
NO APOLOGY If a drop sale is done, its done. No 'restocking soon'.